The Dutch scale-up Graphlr, part of round 1 of MediaMatters in 2017, has made a deal with the NPO. The Dutch national public broadcasting organization, already participant in MediaMatters for two years run a row, chose Prepr as the content management platform for all radio stations. Prepr is one of the main products of Graphlr.
Content first strategy
Prepr simplifies the preparation and broadcasting of radio programs, the processing of responses from listeners and the publication of clips on websites, in the app and via social media. With this, Prepr supports the content first strategy of the NPO and strengthens the involvement of listeners. NPO puts Prepr into operation in the coming months.
Jouko Huismans, CEO of Graphlr, presenting at the MediaMatters MatchMaking Days in 2017
Graph database technology
Prepr is an innovative content management platform for radio stations and is based on the Graph database technology. Prepr helps radio stations prepare and broadcast radio shows. Prepr makes it possible for radio stations to respond directly to the rapidly changing media landscape and the behavior of listeners. Also, Prepr facilitates further cooperation between the NPO, broadcasting associations and regional broadcasters.
Prepr is developed in collaboration with 538 and used by all Talpa Radio stations (538, Sky Radio, Veronica and Radio 10), the Talpa Radio news service, various regional radio stations and national radio stations in Belgium and Sweden.